We make businesses the answer
Customers don’t scroll anymore, they ask ChatGPT, Claude, and Gemini who to hire. SetRise is an AEO company: we make sure the answer is you. Audits, citations, and machine-readable websites, built in-house.
The whole visibility layer, one place
Strategy and craft from the same shop: we find out what the machines say about you, then build everything it takes to change the answer.
AI Visibility Audits
Our engine, EchoCheck, asks the exact questions your buyers ask across ChatGPT, Claude, and Gemini, then shows you where you stand, who gets recommended instead, and which sources the machines read.
Visibility Builds
Citations across the registries and directories the engines trust, Google Business Profile and Bing Places done right, and one consistent canonical identity that makes your business real to the machines.
Machine-Readable Websites & Web Apps
Designed and built in-house: schema markup from day one, FAQ and definitional layers the engines quote, fast and clean, built to be the cited source in your niche.
AEO for Artists
EchoArtists, our vertical for musicians: audits, citations, dashboards, and websites built for the way fans ask AI what to listen to next.
What is AEO?
Answer Engine Optimization, defined plainly. This is the layer we build.
What is AEO?
AEO (Answer Engine Optimization) is the practice of making a business visible to AI answer engines like ChatGPT, Claude, Gemini, and Perplexity. Instead of ranking on a results page, AEO makes a business part of the answer itself when someone asks who to hire, where to go, or what to buy. It works through consistent citations, structured data, and content the engines can read and trust.
How is AEO different from SEO?
SEO optimizes for search engines that return a list of links. AEO optimizes for answer engines that return a recommendation. SEO competes for position on a page; AEO competes for presence inside the answer. The work overlaps, but AEO is judged by one test: when someone asks an AI who to hire, are you in the answer?
Does AEO actually work?
Yes, and it is measurable. An AI visibility audit asks the engines the real questions buyers ask and records who gets named. Businesses with consistent citations, verified profiles, and machine-readable websites appear in answers; businesses without them are invisible, regardless of how good they are. The gap between the two is the whole opportunity.
What is an AI visibility audit?
An AI visibility audit tests how often a business appears when AI platforms are asked real buyer questions. SetRise’s audit engine, EchoCheck, asks 30 high-intent questions across ChatGPT, Claude, and Gemini, scores the visibility, lists the competitors the AIs recommend instead, and maps the sources the answers were built from.
What does an AEO company do?
An AEO company builds the layer that makes a business legible to AI: audits to establish the baseline, citations across the sources the engines read, structured data and schema on the website, verified business profiles, and definitional content the machines can quote. SetRise also designs and builds the websites and web applications themselves, so the whole layer ships from one place.
How long does AEO take to work?
AI answers typically begin shifting within one to three months of the citation and website layer going live, and visibility compounds as sources age and content accumulates. SetRise re-audits monthly so progress is measured, not assumed.
We build what we sell with
Every method we use on clients runs through software we built ourselves. The craft is the proof.
EchoCheck
Asks the questions customers now ask ChatGPT, Claude, and Gemini, listens for a business’s name in the answers, scores visibility on every platform, and delivers a report with a prioritized action plan. The engine behind every SetRise engagement.
Ask about an audit →EchoArtists
The visibility platform for musicians: instant Echo Score, deep audits, citation building, monthly tracking dashboards, and artist websites, built for the way fans ask AI what to listen to next. Launching soon.
Launching soonThe AEO Playbook
The do-it-yourself version of everything on this page: how AI visibility works and the exact steps to build it for your own business, written for owners, not engineers.
playbooks.setrise.io →From invisible to the phone ringing in 14 days
Franchise Film Works, Brian Licata’s video strategy consultancy for franchise brands, launched with a real specialty and zero AI visibility: 0 of 60 answers across ChatGPT and Claude. Fourteen days of the standard SetRise build later, schema, verified profiles, and citations on the sources the audit showed the machines already reading, the identical audit measured 23, and 30+ qualified leads started finding him by asking AI who to hire, real pipeline at typical project values of $30,000–$40,000 in this market.
“My phone hasn’t stopped ringing with qualified leads. It’s been a complete game changer.” — Brian Licata, Founder of Franchise Film Works
The person behind the company
Dominick Martino
I spent over a decade in the creative world before crossing to the other side of the process: building the tools businesses actually get found with. Customers stopped scrolling and started asking machines, and I build the layer that decides what the machines say back. AEO is the whole company now, and the websites and web apps we design in-house are how the strategy ships.
I built EchoCheck, the AI visibility audit engine behind every SetRise engagement, and EchoArtists, our AEO platform for musicians, and I use the same methods on SetRise that I sell to clients. When you work with SetRise, you work directly with me: one accountable person, from the first audit to the answer.
Based in New Jersey. Making businesses visible anywhere.
Audit. Build. Measure. Own the answer.
Audit first
EchoCheck establishes the baseline: your score, who the AIs recommend instead, and the sources behind the answers. Findings before any money moves.
Build the layer
Citations, verified profiles, schema, and, where needed, the website itself, designed and built in-house with one canonical identity everywhere.
Measure monthly
Re-audits every month against the original baseline. Progress is a number you can see, not a feeling you are sold.
You own it all
Every citation, profile, and line of code belongs to you. No platform lock-in, no ransom, no strings.
What does AI say about your business?
Most owners have never checked. The audit finds out, and the first conversation costs nothing.
Find out